The Economy Is Down Blues?

It may be hard to stay focused and motivated when the economy is down, layoffs are in the news daily and all we hear is about higher prices and fewer jobs. What is the answer?

• Whether you work for someone else or yourself, treat every day as a new adventure.
• If you work for someone else, make sure that you have a clear job description, performance objectives, your last performance appraisal and an updated resume.
• If you work for yourself, make sure you have a clear business plan with specific performance objectives (not just financial), a list of accomplishments from the past three years and an updated resume.
• Make a list of how you spend your time during one week. Anything that is not helping you achieve your performance objectives or business plan, stop doing it.
• Forget the "four hour work week". Start working earlier and stay later whether you work for yourself or someone else. And do not use the extra time to just catch-up on e-mail.
• Cut your time doing e-mail in half. Regardless of when you do it. Spend that time on customers and professional networking.
• Speaking of networking, make sure you attend at least four professional networking functions (formal or informal) every month. If you work for someone else, these must be external to your company or employer.
• Follow-up with former bosses, co-workers, college and graduate school contacts and others. Make sure people know who you are, where you are and what your are currently doing professionally. And always make sure you offer to help others if they are looking for a job.
• Whatever time you spend talking to or meeting with customers – double it. Only customers pay the bills whether you work for yourself or someone else.
• Finally, whatever you are saving for a rainy day – double it. Cut back where you can. You should have enough money put aside – beyond college funds and retirement – to live for SIX MONTHS without a steady paycheck. This may sound exaggerated but it is essential.

Economic downturns come and they go. This one may be worse the after the “dot com” bubble burst in 2001. Maybe it will not be. Either way, you need to take the steps NOW to insure you are marketable whether you lose your job – or your business – or not.

George F. Franks, III is the President of Franks Consulting Group, a Bethesda, Maryland-based management consulting and leadership coaching practice. Franks Consulting Group's clients include businesses, associations, non-profit organizations and individual leaders. Franks Consulting Group is on the web at:
http://franksconsultinggroup.com.
George can be contacted by e-mail at:
gfranks@franksconsultinggroup.com
Franks Consulting Group's free quarterly e-zine on career and leadership topics is at:
http://careerandleaderhip.com

Business Card Do’s and Don’ts

The business card is one of the most used and least understood tools in business today. Whether CEO of a Fortune 500 Company or founder and part-time CEO of a web-based start-up, the business card is an effective communication and marketing tool. But like any tool, it must be used properly. The do’s and don’ts of business card etiquette, while not the key to wealth and success are helpful to prosper in a business or organization of any size.

The Business Card. If you work for a mid-sized to large company or organization, the style and format of the business card will have been decided for you. If you have your own company or organization, then keep the business card traditional in size and shape. Have them printed with all your key contact information in additional to you company or organization’s name, logo and tag line. For those who order and design their own business cards, I highly recommend the services of VistaPrint. They are hard to beat in terms of ease of use, support and price. You can get 75% Off Premium "Custom" Business Cards at VistaPrint.com!

When to Carry Business Cards. Unless you are going swimming or otherwise actively engaged in sports, carry your business cards. Do no limit carrying them to work days, the office or business functions. Some of the best opportunities for business networking are at the least likely events or times.

How to Carry Business Cards. Some people carry business cards loose in their pockets or their purse. The best thing to carry them in is a business card case. These are available in metal and leather. I carry the leather one made by COACH and it has served me well. The metal ones are acceptable also as long as they are no bigger than the business cards.

When to Offer Your Business Card. Some people whip out their business card every time they meet someone at work or at a work related function. The best times to offer your business card are:

- When someone asks for your card.

- When you ask someone for their business card.

- At the END of a meeting with a client or potential client before they leave.

- If someone asks for your contact information (business or otherwise).

- At the end of an air flight if you have talked with the person sitting next to you.

- If you dine next to someone outside of your company at a professional or networking function (business-related), you may tell them that it was enjoyable talking with them and offer them your card as you shake hand and leave.

Business Card “Don’ts”.

- Don’t give your business card to people who work with you. If you are that unmemorable you may need a professional coach.

- Don’t give your business card to people at a reception or networking function unless they ask for yours or your contact information.

- Don’t drop them in bowls for raffles as you will only be contacted by someone trying to sell you something.

- Don’t give them to others to hand-out for you.

- Don’t leave them on bulletin boards or in stacks at any place other than your own desk – and only then if you meet face-to-face with customers or clients.

- Don’t hand them out to anyone at a church service (social functions are acceptable) or at funerals.

Old Business Cards. Old business cards make great book marks and also work well for “to do” lists.

Business cards are both a blessing and a curse. Until everyone passes all contact information through technology, we will still have a tool called the business card. Know when and how to use them as an effective business development and communication tool remains essential to success.

George F. Franks, III is the President of Franks Consulting Group - a management consulting and leadership coaching practice. Franks Consulting Group is on the web at:
http://franksconsultinggroup.com
George can be contacted at gfranks@franksconsultinggroup.com